Brand assets

The Zoorik logo, colours and words, ready to use. Use the files as they are: never redraw or retype the logo.

Download all files ZIP · 2.5 MBHow to use them

The mark

Two rings of squares round a solid core. The small mark has one ring, for 32 px and below.

Mark, bone

Mark, bone

The mark alone, for avatars and icons above 32 px.

SVG PNG
Mark, navy

Mark, navy

The mark alone on light grounds.

SVG PNG

Colours and type

Navy

#050B3D

RGB 5, 11, 61

The ground of every brand file, and the ink on white.

Bone

#FAF7F3

RGB 250, 247, 243

The ink of the logo and the tagline on navy.

Two colours, one at a time. The logo is always one colour: bone on navy, or navy on white. White is not a brand colour; it is only the page the navy logo sits on.

Contrast. Bone on navy 17.5 : 1. Navy on white 18.7 : 1.

Type. The word is Fira Sans Medium and the tagline Fira Sans Regular, both in the ZIP under the SIL Open Font License.

Clear space and size

The Zoorik logo inside its clear space
Clear space: one core diameter on every side. No text, edge or picture enters it.
64 px33 px32 px16 px
  • The full mark from 33 px up.
  • The small mark at 32 px and below, and never above.
  • The whole logo at least 69 px wide.

Don’t

The logo only works as it is drawn.

Don’t stretch or squash it
Don’t rotate it
Don’t recolour any part of it
Don’t add shadows, glows or outlines
Don’t place it on photographs
Don’t retype the word

Also: don’t change the gap between the mark and the word, resize one against the other, or move the mark off the word’s centre line.

Names and words

Copy them exactly. Coral rebalances Kubernetes; Amoeba rightsizes block storage.

Name

Zoorik

In text, Zoorik starts with a capital Z. The lowercase zoorik is the logo’s alone.

Tagline

Reduce cloud cost, autonomously.

Always these exact words, in sentence case, with the comma and the full stop.

Company line

Zoorik is a cloud cost optimization company.

Coral

Coral: Kubernetes cost optimization on AKS and EKS.

Amoeba

Amoeba: block storage cost optimization on Azure and AWS.

About Zoorik

Zoorik is a cloud cost optimization company. Coral rebalances Kubernetes on AKS and EKS. Amoeba rightsizes block storage: Azure managed disks and Amazon EBS. Both work autonomously, without any downtime, and show what you spend and what you save. Start with the free assessment at zoorik.com/assessment. Zoorik Private Limited, Bangalore, India.

For press and partner pages.

Need a format that isn’t here, or writing about Zoorik? Write to founders@zoorik.com.